Fendi is a renowned Italian luxury fashion house, best known for its high-quality fur products, ready-to-wear fashion, leather goods, shoes, fragrances, eyewear, timepieces, and accessories. Founded in Rome in 1925 by Adele and Edoardo Fendi, started as a small fur and leather shop. Over the years, it has grown into a global luxury fashion house known for its innovative designs and high-quality craftsmanship.
Fendi’s most iconic products include the Baguette bag, the Peekaboo bag, and the Fendi First collection. The brand is also renowned for its collaborations with various artists and designers, infusing a unique and contemporary twist into its classic designs.
Key Milestones in Fendi’s History:
- Early Years: The brand gained popularity for its exquisite fur and leather goods. In 1946, after Edoardo’s death, their five daughters took over the business, each contributing to its growth.
- Karl Lagerfeld Era: In 1965, Karl Lagerfeld joined Fendi as the creative director. He introduced the iconic double “F” logo and revolutionized the brand’s approach to fur, making it lighter and more wearable.
- Expansion: Fendi expanded its product range in the 1980s and 1990s to include ready-to-wear clothing, accessories, and fragrances. The brand opened its first U.S. boutique in New York in 1989.
- Iconic Products: The Baguette bag, designed by Silvia Venturini Fendi in 1997, became a fashion icon. Other notable products include the Peekaboo bag and the Fendi First collection.
- LVMH Acquisition: In 2001, Fendi became part of the LVMH group, which helped further its global reach and influence.
- Modern Era: Today, Fendi continues to innovate under the leadership of Silvia Venturini Fendi and Kim Jones, who joined as artistic director in 2020.
Fendi’s headquarters are located in the Palazzo della Civiltà Italiana in Rome, a symbol of the brand’s rich heritage and modern elegance.
