Gentle Monster is a South Korean brand founded in 2011. They specialize in designing and selling sunglasses, optical eyewear frames, and clip-on lenses. With a presence in over 30 countries, they have 22 flagship stores, 200+ distribution channels, and 10 online sales platforms.
Recently, they launched their 2024 optical collection, themed “GENTLE HIGH SCHOOL,” which combines avant-garde design concepts with refined metal details, creating a visually captivating experience reminiscent of a stylish campus.
24 COLLECTION
JELLY POP-UP
Starting January 19th, pop-up experiences hosted in Seoul and Beijing will celebrate the launch of the 2024 ‘GENTLE JELLY’ collection. Find yourself amongst a giant jelly pouch sculpture complete with assorted jellies spilling out, as well as a number of amusing jelly creatures donning ‘GENTLE JELLY’ frames scattered throughout the eccentric spaces.